XN Leisure
XN Leisure provide financial and membership services to the leisure industry, a sector that is increasingly embracing innovative technological solutions for facility and customer management.
In an effort to convey a more cutting-edge image, I was tasked with adding excitement and dynamism to XN Leisure’s brand, while staying within the realms of their existing corporate guidelines.
The colour palette and photography styles were an already strong element of their brand,
I dialled the dynamism up with overlapping angled shapes, that led the eye around the page and pointed toward the important content.
The new look was well received, and started to be rolled out across XN Leisure’s communications, including a stand at the 2022 Elevate Trade Show – the Leisure industry’s largest expo in The UK.
My Role: Art direction, visual design
Deliverables: Print design, exhibition design, web design
Date: 2021
