LiveWire 10 out of 10 Campaign

As the ‘primary designer’ for LiveWire within the agency, I’m responsible for creating the concept proposals for every campaign they run. This involves striking a balance between maintaining brand consistency, while keeping each of the 6 annual campaigns visually distinctive and eye-catching in its own right.

Another consideration when working on the campaign concept is adaptability. The main design will be applied to posters, roadside banners, social graphics, landing pages, roller banners and many more items. The wide range of vertical and horizontal formats require a modiular and flexible approach to designing the campaign assets.