Seriously Social

In the run up to the 2024 general election the wanted to run a campaign promoting the work of their member trusts, showcasing the good work they do for their communities. CLUK would run a national campaign, while assests would also be pushed out to members who could showcase their own local causes. I was asked to create a visual style and range of assets to represent this campaign.

Knowing that local charities would be creating their own collateral, the logo was designed as a self-contained ‘stamp’ that could be placed onto any piece of content and ‘just work’. As for the materials I would be producing, I chose a continuous line style for illustrations to represent the end-to-end impact that these trusts have on their communities’ residents.